So what is bulk email software?
Bulk email software is used for sending bulk emails, or in other words, the same message to a large number of subscribers. Different email software can be used for sending bulk email messages, including regular email clients such as Mac Mail, however specialized bulk email software for Mac performs this particular task much better.
In bulk emailing, new people join an email list, through subscription process and leave it through unsubscription process. On a large scale there can be literally thousands of new people subscribing and unsubscribing every single day, and millions of email messages can be sent every week.
A good specialized bulk email software usually handles all this efficiently, and in a fully automatic way, saving time and money.
Why can’t I just use Mac Mail for sending bulk email?
If you use a regular email program such as Mac Mail for sending mass email messages, you should keep all your subscribers in Apple Address Book, and then put a number of them in the “To” or “BCC” field of a new bulk email message, which is, basically, just a regular message. We’ll not be talking about all the disadvantages of using a regular email client for sending bulk email messages here. Let’s just say it does’t work.
This used to work 10 years ago, and in fact, it was the main way to go, but due to abusive use and misuse, Internet and email providers started to limit the number of people that could be put in “To” and “BCC”. Now, they either cut your recipient lists to make them not more than 100 recipients, or reject any messages that have more than 100 recipients.
This method was also a big privacy concern because once received, bulk email messages were disclosing other members of email lists. The entire email lists were being hijacked by spammers, and because of that people were afraid to subscribe to any email lists.
Why specialized bulk email software is the way to go
Things changed with the invention of bulk email software. Bulk email software for Mac uses a different approach to sending email message to masses. It creates a separate, fully personalized email message for every recipient on the list, before sending it out. And it does it in such a way that the one who receives the message, can’t even tell the difference (if this message was sent personally using Mac Mail or it was sent in bulk). Which is a big advantage.
Bulk email software for Mac, also, offers a very good database system to keep and maintain email lists. As opposed to Apple Address Book, it’s automated. In Apple Address Book you have to add and remove recipients manually, but in a bulk email software for Mac, you usually click a button to check your website for subscribe and unsubscribe requests, and the database is updated automatically, which saves a whole lot of time.
Another thing I really like about bulk email software, which Mac Mail misses is email message personalization. If you send bulk email using Mac Mail, you cannot use personal salutations such as “Dear, John!” and cannot reference personal information such as order numbers and dates of purchase in your bulk messages. However if you use bulk email software for Mac, you can compose a so-called message template, and then use it to generate fully-personalized messages that use a range of personal data stored in your database.
I find all this so versatile, that I even use bulk email software for sending invoices to my customers, which I couldn’t do at the times I was using Mac Mail.
I’ve tried many different software products for sending bulk emails, such as MacMassMailer, BulkMax Mailer and BULKmailer, and found out MacMassMailer does this job perfectly.
MacMassMailer is a really good bulk email software for Mac
It's a nice native Mac OS X application that looks good and performs well. Aside from its handiness, in terms of functionality, it gives me exactly what I need:
- Fully automated and customizable recipient database.
- Automatic subscribe, unsubscribe and bounce-back management.
- Message templates and message personalization.
- Extremely fast and reliable message delivery.
- Multiple SMTP accounts with automatic switching between them.
- Import and export that supports 99% of all document types.
Download MacMassMailer and try it for yourself
- Easy to install and use.
- Automates every aspect of bulk emailing.
- Offers a great functionality.
I was also pleased to discover that MacMassMailer could be downloaded as a 30-day free trial. So I thoroughly tested it before investing even a penny into it. Actually all the software products I mentioned earlier, which I tried, also came in 30-day trials.
So if you are in a situation when you need to automate your bulk emailing, I really recommend you download MacMassMailer and try it free.
Click on the button below to download MacMassMailer: