Bulk emails are usually sent to email list subscribers on a regular basis after they subscribe to the list and give their consent to receive them. Normal bulk emails are always sent AFTER receiving receiver’s consent. Messages sent without a consent are called junk messages or SPAM, and in most jurisdictions are illegal.
Bulk emails or mass emails or mass messages are generated by specialized bulk email software or mass mailers based on templates. Message templates usually contain useful information and reference recipient personal details such as names, order numbers, products ordered and so on through macros.
It means you create only one message, put some macros in it, and send it out to your recipients using mass mailer. Then every recipient receives a unique message with his or her name in it in such a way as if it was sent personally to him or her using a regular email client. Nifty, right?
Bulk emails can be free and paid and they can represent:
- Download links.
If you send free and helpful bulk emails to your recipients along with nicely blended sales content, you may generate good sales. Many email marketers use this technique to make thousands of dollars daily. Email marketing is a big thing today, and bulk emails are the key.
Now let’s talk about how you can create and send bulk emails. It’s actually easy, and all you need to have is a good mass mailer. Mass mailer takes care of everything. It provides you with a message editor where you compose your message, with a recipient database where you keep your subscribers, and automates everything around from database maintenance to mail-outs.
You don’t even watch for your recipient database. New subscribers are added there as soon as they complete your subscription form on your website, and get removed as soon as they click on your unsubscribe link. Good mass mailers also remove recipients with dead email addresses automatically.
There are lots of different mass mailers on the market that can send bulk emails, and you can use any of them. I tried a dozen of them, and chose Mac Mass Mailer for my Mac Book Pro laptop, and Advanced Emailer for my Windows desktop PC.