Mass email marketing is a kind of marketing where sales are created by sending mass email messages with sales information to potential customers. Despite it looks like a regular advertisement, in fact, it is not. Regular advertisement targets regular people, while mass email marketing targets potential customers, and that’s a significant difference.
In order to target potential customers, in mass email marketing we create an email list, and offer our website visitors something free and helpful if they subscribe to it. For instance, you can offer a free e-magazine, report, software or e-course, and at least one third of your website visitors will be subscribing to your list.
Then we can deliver whatever we promised free, and then we can start sending sales letters that are related to our free newsletter. Everything must be related. We can even blend sales information smoothly into our free newsletters in such a way that readers won’t even notice we are selling something to them. They will accept our product or service as a natural solution to their problems, and will be happy to pay.
A good example of that is a free newsletter about photography, where a marketer gives his subscribers useful tips and tricks, and reviews various digital cameras. When he does reviews, he can move the camera he sells on top of the list so it could be found among 3 best cameras. Got the idea now?
If you like this concept, you can also become an email marketer. All you need to have for that is a website where you’re gonna publish free and helpful information, and good mass email marketing solution you’re gonna use to send your newsletters.
It’s all clear with a website. It’s cheap, and everyone can make one. Even if you can’t do it yourself, you can hire someone for $100 fixed price, and he will make a nice professionally-looking website for you in no time.
As for mass email marketing solution, you have to be careful. There are good ones and bad ones. Good mass email marketing solutions let you send personalized messages (that mention personal information), and automate everything from message delivery to database maintenance. A good solution lets you automate:
- Message sending.
- Subscribe and unsubscribe.
- Bad address removal.
- Message personalization
All these items are extremely important. It’s very hard to add new recipients and remove the ones who wish to unsubscribe manually. It’s hard to remove recipients with bad addresses based on bounce backs manually, especially if you have a large email list of more than 5000 people. So I would say a good mass email marketing solution is a must.