Mass email software is used for sending personalized email messages to a large number of people, called email recipients.
Mass email software solves the following problems:
- Storage of extremely large numbers of contacts – often email lists can grow to up to 1 million addresses, and mass email software can still store such large email lists and can work with them quite well.
- Subscribe and unsubscribe automation – people joining email lists are added automatically, and people who wish to unsubscribe are removed automatically also.
- Automatic removal of contacts with bad email addresses – bad email addresses cause bounce backs (error messages sent by MAILER DAEMON), and good mass email software can clean up your database based on these bounce backs automatically.
- Message personalization – by using macros, you can reference recipient personal information in your messages, which lets you make your messages more natural. Message personalization lets you use personal salutations, mention birthdays, ordered products, and so on in your mass email messages.
Mass email software is often called mass mailers, bulk mailers, and email marketing software. No matter how someone calls it, it’s the same thing, with may be small differences.