Written by Rita on December 23, 2009 at 9:00 AM
Do you want to know how to send beautiful HTML email newsletters from your Apple Macintosh computer using MacMassMailer?
I'll teach you how! It's easy, and everybody can do that without a special knowledge!
Whether you need to inform your clients about the latest company news or just deliver business offers in an attractive way, you must use HTML message format. If you are in email marketing, you know that creating an attractive, well-formatted HTML e-mail newsletter is just as important as its content.
So, what do you need to do when it comes to making and sending HTML email?
Don't call designers and web-masters, because you don't need them for such an easy task. Make your newsletters yourself with your own hands. It's just a couple of mouse clicks job! Follow a few simple steps described below and you will be ready to send in a few minutes.
The most easiest-to-use way to create html newsletter is a free open-source HTML editor NVU (you may download it here http://net2.com/nvu/download.html). After you install it, you will be ready to make your best newsletter ever!
Create a newsletter webpage
First of all, click the "New" button and create a webpage in a new tab. For example, your letter might look like this:
Define a newsletter background to help your email to catch more attention. It must be:
- Without details;
- Shouldn't distract reader from the message content;
- decorated in the corporate colors.
You can change background image with the Format menu by clicking on the "Page colors and background…" menu item:
Create newsletter body
After you follow these steps, you may write your newsletter. Don't forget, that your emails must be as short and informative as possible. The main task of HTML newsletter is to grab attention of your recipients quickly without telling them many details. Attracted reader will follow a link in your newsletter to get more details from your website.
When you create and send HTML email, remember, that photos and pictures are the most important elements of your HTML messages. They help your reader to visualize the most attractive part of your product or service without any effort, just from the glance!
To insert your images into your newsletter just drag the image from a folder on your Mac and drop it on the NVU-editor. Also, you may insert images with the help of the "Image" button of the toolbar.
Text and Links
When you finish writing your newsletter, you can start the final phase of creating your HTML message - text formatting.
If you need to change your text colors, you may do this using the "Page colors and background…" menu item of the "Format" menu. Never forget one of the main rules when you create HTML messages – use the horizontal text arrangement.
After that, you may insert all necessary links. These links are as important as the message content itself. They are the main lead to the offer details published on your website where you can display not only images, but also video and audio content finally helping you to turn your reader into a happy customer.
To insert a link in NVU, select a text or an image in your new message to work as a link, and then press the "Link" button on the toolbar.
After you click OK, a new link will be created, and your customers will have an ability to get to the offer details published on your website.
Save and Send
Now your newsletter's webpage is finished. Click the "File - Save as…" menu item. Choose the destination folder and give this web page a name you like.
Now you are ready. Let's talk about how to send HTML email. Start your MacMassMailer software, select the Messages node in the outline view on the left side of the main window and press the "+" button on the toolbar.
Then select the format as "HTML Project" in the new message editor.
Now you must attach the HTML file you've just created along with all the images you used on the page. Don't forget to include the background image you've selected previously. After that, you can save your message.
To send your email message, press the Start button in MacMassMailer. If you already have recipients in your mailing list and your SMTP settings are filled in correctly, your newsletter will be sent successfully.
Finally, your recipients will get an email message that looks the same as you created it in NVU. Looks attractive, isn't it?
Now you know how to send HTML email quickly. As you can see, such HTML letters will yield much better results than just a plain text. HTML message is a very effective e-mail marketing tool. It will be an important part of your corporate image. Just remember these simple rules how to create and how to send HTML email and do not spam.