Bulk email marketing stands for a way of making sales by sending bulk email messages to potential customers. A lot of people think that bulk email marketing is done by sending spam to random people, but in the reality it is not true. There are big differences, and I’ll try to explain them to you.
Spammers usually steal email addresses from someone else or harvest them on the Internet using specialized spam tools. They don’t care about the people they send their messages to, and in most of cases they offer scam schemes. They never sell legit stuff.
As opposed to spam, bulk email marketing is used for selling real products and services to potential customers. So who are these potential customers? And why are they ready to buy your products and services after receiving your sales letters? Good question, right?
Well, first of all, in bulk email marketing, we build an email list of potential customers by offering our website visitors free and useful newsletter, and only after creating good relationship with the ones who subscribed, we start to send sales letters from time to time. And again, we never send unrelated offers, we always advertise those product and services that are related to the subject of our newsletters.
For instance, if you offer a free newsletter for painters, and send painting tips and tricks, you can send information on paints, and painting accessories you sell, so your subscribers could buy them right from the newsletters you send.
A good example of a good offer in this case would be, you create a newsletter on how to remove the old paint before applying the new one, and then do a short review of paint removing tools. The tool you sell comes up first in the review, and there is an “Add To Cart” button next to it so the readers could use it to place orders.
Sounds good, but “Where the hell will I get those subscribers?” you might ask. Well, you’ll collect them on your website. All you need to do is to create a good useful free website with tons of helpful information related to the products and services you sell. And you should offer even more good stuff in your newsletters. That’s how you stimulate subscription in bulk email marketing.
A lot of people like e-magazines, especially if they are free. So make one for your subscribers, and offer it through subscription only. You can publish the old issues of your e-magazine on your website to draw visitors to it, however the new issues should be available to visitors through subscription only.
Now let’s talk about how to collect subscribers in a database and send bulk email messages. For that you need to use specialized bulk email marketing software. You may think you can do it using your regular email client, but in the reality you can’t and I’ll explain you why.
- You need to add new subscribers who fill in the subscription form to your address book automatically.
- You need to remove the ones who wish to unsubscribe from your address book automatically.
- You must be able to remove recipients with bad email addresses from your address book automatically.
- You must be able to personalize your messages and use recipient names in the To field.
All these items are mandatory, especially if your email list gets larger than 10,000 subscribers with thousands joining and hundreds leaving it every day. You won’t be able to handle all this manually. You need to use a good bulk email marketing solution.